AUGUST 1, 2018 EP. 11 – FIX MISALIGNMENT BY DEALING WITH THE ROOT CAUSE W/ PETER STROHKORB

This episode I speak with Peter Strohkorb – Founder/CEO of Peter Strohkorb International. He is a consultant and author of “The OneTEAM Method”. He focuses on aligning Sales, Marketing, and Customer Experience (CX) with the way customers want to buy to make companies a customer magnet.

What you’ll learn from our conversation:

• Peter’s “aha” moment about the way Sales and Marketing interacted with each other in the corporate setting
• An alignment test that shows you how well your Sales and Marketing teams are actually collaborating
• What happened in the 90’s that caused today’s current state of misalignment
• Who should “own” alignment between Sales and Marketing within the company

Additional Resources:

The OneTEAM Method (Peter’s Book on Amazon)

http://www.peterstrohkorbconsulting.com/

The Moment I Knew Sales + Marketing = Genius! (The Alignment Blog)

Connect with Peter on LinkedIn here

Don’t forget to leave a 5-star review on iTunes if you found our conversation valuable!

Music/Production: Chris “KID” Robinson, Hitmakuzz Productions
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