AUGUST 1, 2018 EP. 11 – FIX MISALIGNMENT BY DEALING WITH THE ROOT CAUSE W/ PETER STROHKORB
This episode I speak with Peter Strohkorb – Founder/CEO of Peter Strohkorb International. He is a consultant and author of “The OneTEAM Method”. He focuses on aligning Sales, Marketing, and Customer Experience (CX) with the way customers want to buy to make companies a customer magnet.
What you’ll learn from our conversation:
- Peter’s “aha” moment about the way Sales and Marketing interacted with each other in the corporate setting
- An alignment test that shows you how well your Sales and Marketing teams are actually collaborating
- What happened in the 90’s that caused today’s current state of misalignment
- Who should “own” alignment between Sales and Marketing within the company
The OneTEAM Method (Peter’s Book on Amazon)
The Moment I Knew Sales + Marketing = Genius! (The Alignment Blog)
Connect with Peter on LinkedIn here
Don’t forget to leave a 5-star review on iTunes if you found our conversation valuable!
Hire Jeff Davis
I’m on a journey to align Sales and Marketing like never before. Join me in creating “togetherness” to help companies transform their business and increase collaboration. For speaking or coaching opportunities connect with me below.