EP. 18 – HOW TO ALIGN MULTINATIONAL SALES AND MARKETING TEAMS FOR REVENUE GROWTH W/ IRIS CHAN
This episode I speak with Iris Chan, CMO of FusionGrove. She has had over 20 years of experience leading multi-national marketing and sales enablement functions at Fortune 50 vendors like Cisco and IBM. Iris is also a founding member of the Sales Enablement Society as well as its local chapter president in Australia.
In our conversation we discuss:
- Effective strategies for aligning a multi-national sales and marketing team
- The concept of co-creation between Sales and Marketing
- A significant marketing insight that is missing from a lot of lead generation efforts
- How to know if an account-based strategy is appropriate for your business.
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