EP. 21 – DEVELOPING ORGANIZATIONAL AND CULTURAL ALIGNMENT W/ JEN JACOBER
This episode I speak with Jen Jacober, President of Everchanges. She is an experienced change agent that has led, designed, and architected transformations for Fortune 500 companies, Government, and small/mid-sized start-ups.
In our conversation we discuss:
- How cultural and organizational misalignment are related
- Who should own aligning Sales and Marketing for it to stick in the organization
- How misalignment between Sales and Marketing began in the first place
- The best way to start an alignment effort to set yourself up for long-term success
Additional Resources:
Everchanges – Jen’s company
Connect with Jen on LinkedIn or Twitter
Music/Production: Chris “KID” Robinson, Hitmakuzz Productions
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