EP. 24 – THE MODERN SALES FUNNEL MUST BEGIN WITH MARKETING W/ STEVEN NORMAN
This episode I speak with Steven Norman, author and founder of Growth Acumen. Steven draws from his over 20 years of executive experience in Australia and Asia Pacific to assist tech and entrepreneurial companies in implementing world-class sales practices.
In our conversation we discuss:
- The importance of customer experience (CX) in getting and keep ing customers
- How implementing a referral selling strategy can significantly increase your company growth
- Alignment beats out strategy when it comes to predictors of business success
- How to know if its time to pursue an alignment effort in your organization
Hire Jeff Davis
I’m on a journey to align Sales and Marketing like never before. Join me in creating “togetherness” to help companies transform their business and increase collaboration. For speaking or coaching opportunities connect with me below.