EP. 25 – THE 5 THINGS LEADERS MUST DO TO BEGIN ALIGNING THEIR TEAMS W/ GARY SMITH
This episode I speak with Gary Smith, Chief Executive at the Gary Smith Partnership. The company is a sales and marketing consulting firm that specializes in process change and enabling disruptive technology implementation.
In our conversation we discuss:
- The most compelling reason Sales and Marketing must align now
- How to get CEO support when it comes to aligning these two teams
- The 5 things you must do to start on the path to better alignment
- Culture’s impact on successfully achieving true alignment
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