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How Sales Can Win Before 57% of the Buyer’s Journey is Over

How Sales Can Win Before 57% of the Buyer’s Journey is Over

by admin | Mar 27, 2018 | Uncategorized

There has been a lot of talk lately about the news that CEB released some time ago that shows us that the typical B2B buyer is already 57% through the purchase process before reaching out to sales. Additionally, the average number of decision makers on a typical...
How I Achieved Alignment With My VP Of Sales As A Marketing Leader

How I Achieved Alignment With My VP Of Sales As A Marketing Leader

by admin | Mar 13, 2018 | Uncategorized

I’ve talked to many leaders about the need to align B2B Sales and Marketing. Through those exchange of ideas, I’ve learned a lot about where a majority of companies are in their journey toward alignment. Now that a significant amount of attention has been...
The 5 Basic Layers of a Good Growth-Focused Revenue Tech Stack

The 5 Basic Layers of a Good Growth-Focused Revenue Tech Stack

by admin | Mar 1, 2018 | Uncategorized

With all the new B2B tech coming at companies today, it’s hard not to fall victim to the “shiny new objective” syndrome. It’s also sometimes even harder to push back on demands to “Fix it Now!” by not just throwing tech at it. The...

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Recent Posts

  • 7 Conferences That Marketing and Sales Leaders Should Attend Together in 2019
  • Top 9 Alignment Resources That B2B Sales and Marketing Leaders Need to Ensure They Didn’t Miss This Year
  • What I learned About the Future of Sales Enablement at #Transform18 hosted by Showpad
  • Low Conversion Rates? Dig Into Your Revenue Funnel Data For Insights
  • AI Gives Sales and Marketing Leaders X-Ray Vision Into Pipeline Activity

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