Top 9 Alignment Resources That B2B Sales and Marketing Leaders Need to Ensure They Didn’t Miss This Year
I‘ve had the pleasure of learning so much about how to strategically align B2B Sales and Marketing this year through too many different interactions to count. Whether it be through conversations with guests on TheAlignmentPodcast.com, talking to attendees after a...
What I learned About the Future of Sales Enablement at #Transform18 hosted by Showpad
I had the pleasure of attending Showpad’s first ever US conference – TRANSFORM18. The theme was “Reimagining Sales Enablement”. As a keynote speaker and business coach focused on strategically aligning Sales and Marketing, I attended because I wanted to see what...
Low Conversion Rates? Dig Into Your Revenue Funnel Data For Insights
You’ve got plenty of leads—maybe too many, in fact. You’ve got plenty of potential sales calls and appointments. But when it comes to looking at the numbers—to comparing your conversions against the number of conversions you think you should have—then it becomes a...
AI Gives Sales and Marketing Leaders X-Ray Vision Into Pipeline Activity
There’s an old saying in geometry circles: every square is a rectangle, but not every rectangle is a square. It’s true; all squares have the basic elements of a rectangle: four sides, four right angles. To be a square, though, all four sides must be of...
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