by admin | Jan 24, 2019 | Uncategorized
Learning is always more fun with friends. With that in mind, I put together a list of conferences that marketing and sales leaders should attend this year together. As alignment becomes more important for B2B companies it’s key to make sure that leaders understand how...
by admin | Dec 17, 2018 | Uncategorized
I‘ve had the pleasure of learning so much about how to strategically align B2B Sales and Marketing this year through too many different interactions to count. Whether it be through conversations with guests on TheAlignmentPodcast.com, talking to attendees after a...
by admin | Nov 16, 2018 | Uncategorized
I had the pleasure of attending Showpad’s first ever US conference – TRANSFORM18. The theme was “Reimagining Sales Enablement”. As a keynote speaker and business coach focused on strategically aligning Sales and Marketing, I attended because I wanted to see what...
by admin | Jul 5, 2018 | Uncategorized
You’ve got plenty of leads—maybe too many, in fact. You’ve got plenty of potential sales calls and appointments. But when it comes to looking at the numbers—to comparing your conversions against the number of conversions you think you should have—then it becomes a...
by admin | Jun 19, 2018 | Uncategorized
There’s an old saying in geometry circles: every square is a rectangle, but not every rectangle is a square. It’s true; all squares have the basic elements of a rectangle: four sides, four right angles. To be a square, though, all four sides must be of...
by admin | Jun 15, 2018 | Uncategorized
Every time I attend a new conference or get the privilege of speaking to a new group of people, I like to take some time to reflect on what I learned during that interaction. Embarking on this journey to better understand how to strategically align Sales and Marketing...
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