by admin | Nov 2, 2017 | Uncategorized
In today’s business environment it is becoming more and more important to have strong alignment between Sales and Marketing. The Aberdeen Group’s research shows that companies that optimize the marketing/sales relationship grow revenue 32% faster. This is clear...
by admin | Sep 21, 2017 | Uncategorized
I had the pleasure of speaking at and attending a Sales Enablement Society (SES) meeting recently. SES is an international organization that is dedicated to increasing the visibility of the Sales Enablement function in the organization as well as more acutely defining...
by admin | Apr 12, 2017 | Uncategorized
One of the first things that have to happen before achieving Sales and Marketing Alignment is creating a better connection between salespeople and marketers. I’ve said many times that alignment is a people issue, not a technology issue. In order to understand...
by admin | Dec 14, 2016 | Uncategorized
Leaders of most B2B companies know the reality of fierce competition in this space. Customers are being blasted by vendors on a never-ending basis. Research shows that they are getting quite annoyed by it. No one probably feels the pressure of trying to make things...
by admin | Nov 16, 2016 | Uncategorized
Getting CEO support for a Sales and Marketing Alignment effort can be difficult. Although embarking on this journey to better alignment can be a large undertaking, it is worth it. The effect that better alignment has on long-term revenue growth is invaluable. Because...
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