by admin | Dec 13, 2017 | Uncategorized
One of the things that I thought a lot about last year was when did I take a stand to say that “Sales and Marketing not only should work together better but they must for the survival of the business.” After much thought, the catalyst event came to mind. This event...
by admin | Dec 6, 2017 | Uncategorized
Many larger organizations by now know or should know they need to be more agile/entrepreneurial in order to survive. However, this can be extremely challenging in a larger organization for several reasons. One that seems more challenging than it has to be is...
by admin | Nov 29, 2017 | Uncategorized
During my time in college, I had the honor of working at the NASA Johnson Space Center in Houston, Texas. As a mechanical engineering student, it was my dream job. I would get the chance to work in the space industry, something my 7th-grade science teacher had...
by admin | Feb 25, 2019 | Uncategorized
For many sales leaders Sales and Marketing Alignment might look like a tall order that may have marginal impact on the business. We, however, have an overwhelming amount of data that suggest that alignment is one of the effective strategies in impacting revenue...
by admin | Nov 15, 2017 | Uncategorized
There has been talk lately of the traditional sales funnel being outdated as it does not truly capture the way in which B2B customers interact with sellers today. It has been estimated that buyers are 57% through the buying process before they reach out to vendors and...
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