How I Achieved Alignment With My VP Of Sales As A Marketing Leader
I’ve talked to many leaders about the need to align B2B Sales and Marketing. Through those exchange of ideas, I’ve learned a lot about where a majority of companies are in their journey toward alignment. Now that a significant amount of attention has been...
The 5 Basic Layers of a Good Growth-Focused Revenue Tech Stack
With all the new B2B tech coming at companies today, it’s hard not to fall victim to the “shiny new objective” syndrome. It’s also sometimes even harder to push back on demands to “Fix it Now!” by not just throwing tech at it. The...![The Opportunity of Alignment in B2B is Real [Video]](http://buildmyrevenueengine.com/wp-content/uploads/2019/02/oppor-tunity.jpg)
The Opportunity of Alignment in B2B is Real [Video]
I had the opportunity to speak with top B2B companies in Paris and Europe about the challenges facing B2B companies that don’t embrace the need to align Sales and Marketing.
Recent Comments