by admin | Mar 27, 2018 | Uncategorized
There has been a lot of talk lately about the news that CEB released some time ago that shows us that the typical B2B buyer is already 57% through the purchase process before reaching out to sales. Additionally, the average number of decision makers on a typical...
by admin | Mar 13, 2018 | Uncategorized
I’ve talked to many leaders about the need to align B2B Sales and Marketing. Through those exchange of ideas, I’ve learned a lot about where a majority of companies are in their journey toward alignment. Now that a significant amount of attention has been...
by admin | Mar 1, 2018 | Uncategorized
With all the new B2B tech coming at companies today, it’s hard not to fall victim to the “shiny new objective” syndrome. It’s also sometimes even harder to push back on demands to “Fix it Now!” by not just throwing tech at it. The...
by admin | Jan 17, 2018 | Uncategorized
I had the opportunity to speak with top B2B companies in Paris and Europe about the challenges facing B2B companies that don’t embrace the need to align Sales and Marketing.
by admin | Dec 20, 2018 | Uncategorized
I am a recently retired Marine Corps Intelligence Officer who is leveraging military best practices to add value through Sales Enablement. As I’ve worked to develop and run data-driven sales campaigns, I’ve experienced difficulties stemming from a lack of alignment...
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