What I learned at the Sales Enablement Society Meeting
I had the pleasure of speaking at and attending a Sales Enablement Society (SES) meeting recently. SES is an international organization that is dedicated to increasing the visibility of the Sales Enablement function in the organization as well as more acutely defining...
Creating a better connection between salespeople and marketers
One of the first things that have to happen before achieving Sales and Marketing Alignment is creating a better connection between salespeople and marketers. I’ve said many times that alignment is a people issue, not a technology issue. In order to understand...
Use the power of tribal knowledge or die
Leaders of most B2B companies know the reality of fierce competition in this space. Customers are being blasted by vendors on a never-ending basis. Research shows that they are getting quite annoyed by it. No one probably feels the pressure of trying to make things...
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