by admin | Mar 1, 2018 | Uncategorized
With all the new B2B tech coming at companies today, it’s hard not to fall victim to the “shiny new objective” syndrome. It’s also sometimes even harder to push back on demands to “Fix it Now!” by not just throwing tech at it. The...
![The Opportunity of Alignment in B2B is Real [Video]](http://buildmyrevenueengine.com/wp-content/uploads/2019/02/oppor-tunity.jpg)
by admin | Jan 17, 2018 | Uncategorized
I had the opportunity to speak with top B2B companies in Paris and Europe about the challenges facing B2B companies that don’t embrace the need to align Sales and Marketing.
by admin | Dec 20, 2018 | Uncategorized
I am a recently retired Marine Corps Intelligence Officer who is leveraging military best practices to add value through Sales Enablement. As I’ve worked to develop and run data-driven sales campaigns, I’ve experienced difficulties stemming from a lack of alignment...
by admin | Dec 13, 2017 | Uncategorized
One of the things that I thought a lot about last year was when did I take a stand to say that “Sales and Marketing not only should work together better but they must for the survival of the business.” After much thought, the catalyst event came to mind. This event...
by admin | Dec 6, 2017 | Uncategorized
Many larger organizations by now know or should know they need to be more agile/entrepreneurial in order to survive. However, this can be extremely challenging in a larger organization for several reasons. One that seems more challenging than it has to be is...
by admin | Nov 29, 2017 | Uncategorized
During my time in college, I had the honor of working at the NASA Johnson Space Center in Houston, Texas. As a mechanical engineering student, it was my dream job. I would get the chance to work in the space industry, something my 7th-grade science teacher had...
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